Mobile application development is a term used to denote the act or process by which application software is developed for handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones.
7 Reasons Why Your Business Needs a Mobile App
1. Be Visible to Customers at All Times
2. Create a Direct Marketing Channel
3. Provide Value to Your Customers
4. Build Brand and Recognition
5. Improve Customer Engagement
6. Stand Out From the Competition
7. Cultivate Customer Loyalty
Mobile apps are integral parts of many businesses, irrespective of their size and industry. While most small businesses have their own websites, a mobile app can be the trigger for more sales and better customer service.
Whether you develop a mobile app yourself or hire a professional to develop one for you, you’ll be able to expand your reach to all the people who use mobile devices as their preferred form of internet interaction. Here are a few reasons why you should develop a mobile app for your small business.
Promote Your Business With the Mobile Crowd
While a website is a vital tool to promote your products and services and acts as a one-stop shop for your users, the number of mobile users is steadily increasing. Most of these mobile users access the internet on their smartphones and other mobile devices. All sorts of services and products can be handled or sold on a mobile app. Developing a mobile app and promoting it among your users benefits your business and reaches an audience a website might not.
Earn With Your App
Once your app has been developed, you can think of making money on it by using the various app monetizing techniques available to you, such as in-app advertising. Even if you decide not to monetize the app, the influx of new customers and clients should easily cover the startup cost for the app.
Many small industries avoid developing apps for their business because they fear that the costs of app development would far exceed any increase in sales. While it is true that mobile app development can turn out to be an expensive affair, it doesn’t have to be. Going for a basic app and avoiding the unnecessary extra frills brings down the costs. You can also reduce the costs by planning the app well in advance of the actual process of development. Use the time to design your own logo, find images, and write app content. Once the groundwork is ready, you can hire a professional app developer to create your app.
Reach More Customers
Developing an app for your business helps you reach many more customers than with a traditional website. Mobile search is popular, especially with the young audience. While your current customers could spread the word by talking about you to their friends, new users find you via a generic search. Integrating major social networks with your app furthers the scope and reach of your business.
Showcase Your Products and Services
You can use your app as a tool to showcase your products and services. Users visiting your app have instant, one-stop access to you. Keep updating your app to feature different new products regularly. Use your app to announce exclusive sales or offer new customer discounts.
Partner With Other Services
Partner with other companies to piggyback on their success, thereby bringing more customers for you. You could make a list of other companies locally and team up with them to form a mobile ad exchange program among yourselves that benefits all companies involved and leads to increased profits.
Add a Mobile-Friendly Website
Companies that are not interested in developing mobile apps should at least consider creating mobile-friendly websites. By hiring a web designer to add a mobile-friendly format to your traditional website, you can engage mobile users and give them a good user experience while visiting your website. You should do this even if you have an app for your business. There’s no downside to having several ways to reach your customers and clients.