A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful brand strategy that develops all four of these components increases brand trust, loyalty, and awareness.

You’ve heard of the Bronze Age, of the Middle Ages, and likely, the Nuclear Age. The age that we are in now is known as the Information Age and has been since the early 1970’s. However, it is also true that this  particular era can be known as the Digital Age.

Everywhere we go, everything we do, we are bombarded with digital, digital, digital.

The Digital Age pervades all aspects of our life, to the point where brands can be built solely online.

In fact, if you are a business owner or trying to set up a brand and you don’t have a digital presence, the odds will not be in your favour in terms of success!

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t.

 

How to Build a Brand

Building your own brand essentially boils down to 7 steps:

1. Research your target audience and your competitors.
2. Pick your focus and personality.
3. Choose your business name.
4. Write your slogan.
5. Choose the look of your brand (colours and font).
6. Design your logo.
7. Apply your branding across your business and evolve it as you grow.