When we talk about digital marketing, we usually assume that the website is already up and running. The truth is that components of digital marketing, like search engine optimisation, content marketing, and even social media are all usually done to bring more traffic to the website. This means that a considerable amount of time needs to be spent on the website to makes sure that it looks great, works properly, and is designed to optimise sales and leads.

We don’t often think about this, but every business needs a trusted web developer at their disposal, and developers are the unsung heroes of digital marketing. Here’s a look at why the developer is so important:

MAKES SURE THE WEBSITE IS BUILT WELL

Most of us know a poorly designed website when we encounter one. It loads slowly, is difficult to navigate, and contains many broken elements, such images that load poorly and broken links. If you are doing business online, you need your site to work well. A good developer will make sure the site is built well so these problems don’t exist.

Making sure that the website works properly is essential not only for your users, but also the search engines. This starts from the very foundation the site is built. The website needs to be clean and solid because if it isn’t, this will bog the website down. A good developer will know what to do.

ENSURES IT IS DESIGNED WELL

A good developer will not only understand the technical side of building a great website, but they will also be excellent designers. The appearance of the site is just as important as how it functions on the backened. After all, this is the part of the website that people will see when they visit. If it looks nice and is intuitively designed, it will also encourage repeat visitors and boost results.

A good developer may not specialise in design, but they don’t need to be a specialist. All they need is to know enough to make it look great. Besides, websites that are overly designed don’t necessarily do well with visitors. All he visitors care about is if it looks nice and they find what they are looking for on your site.

MAINTAINS THE WEBSITE ON A REGULAR BASIS

Once the website is up and running, a good developer knows that his work isn’t done. Someone needs to be around to monitor the technical performance of the website. The developer will be responsible for patrolling the security of the website, taking care of any updates that need to happen, and take care of the regular maintenance tasks associated with running the website.

So, when looking for someone to create a website for your business, you should be in the mindset of hiring someone long term who will take care of it on a regular basis. A good website is not only important to your digital marketing, but to your website as a whole.